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Planning High Level Overview

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SealProven is not a mass product.
It is a precision outreach product.

You don’t need 10,000 signups.
You need 5–10 serious users.

So let’s structure this correctly.

Step 1: Who Do We Target First?

Not everyone.

Not “legal industry.”

Not “media.”

Not “insurance.”

We narrow.

Fastest Win Target

Small-to-mid size litigation attorneys handling:

Personal injury
Civil disputes
Vehicle accidents
Surveillance-related cases

Why?

They deal with video often.
They understand evidentiary risk.
They make independent decisions.
They don’t need enterprise procurement approval.

Avoid:

Big law firms (slow)
Government agencies (slow)
Military (slow)
Enterprise compliance (slow)

We want speed.

Step 2: Outreach Strategy

You asked:

Facebook or direct outreach?

Answer:

Direct outreach first.

Facebook is noise.
LinkedIn + direct email is signal.

Fastest Strategy: Direct Outreach

Here’s your Phase 1 plan.

1️⃣ Build a list of 50–100 attorneys

Criteria:

Solo or small firm
Litigation focus
Active website
Mentions “video evidence” or “accident footage”

This is manual at first.

No automation yet.

2️⃣ Send Personalized Email

Short.

Direct.

No pitch deck.

Example:

Subject:
Question about video evidence handling

Body:
Hi [Name],

I’ve been working on a tool that verifies whether video evidence has been altered using cryptographic validation.

Out of curiosity, do you currently have a process for verifying integrity of original video files upon intake?

If this is relevant, I’d be happy to show you how it works.

Best,
Jeffery Raskin

That’s it.

No hype.
No projection.
No features.

3️⃣ LinkedIn Parallel Outreach

Connect.
Short message.
Same positioning.

Do NOT Start With

Facebook ads
Google ads
Cold mass email blasts
Sales team
Affiliate program

You don’t know messaging resonance yet.

You validate manually first.

Why This Works

Because this product is:

Conversation-driven.

You want:

10 conversations.
Not 10,000 clicks.

Sales Team?

Not yet.

You build a sales team when:

Messaging is refined.
Objections are known.
Demo is tight.
Close rate is understood.

Right now, you and JR should handle outreach.

You need to hear objections firsthand.

What Is a “Win”?

A win is not:

Revenue.

A win is:

3–5 attorneys agreeing to demo.

That validates positioning.

Revenue follows.

Phase Plan

Week 1:

Build 50-contact list.
Send 10 emails per day.
Track replies.
Book 3–5 demos.

Week 2:

Run demos.
Collect objections.
Adjust messaging.
Close 1–2 early adopters (discounted pilot if needed).

That’s the fastest win.

Mindset Shift

You are not launching to the world.

You are starting with:

“Hey you.”

One firm at a time.

.Who Should Send the Outreach?

It should come from Joseph.

Not you.

Why?

You are the founder / builder.
He is the outreach / growth contact.
It positions him as point of contact.
It separates technical from sales conversations.

It also makes it easier later when you bring in additional sales support.

Why Joseph Should Send

Because your email will say:

“I’ve been working on a tool…”

It doesn’t sound neutral.

If it comes from you (Founder/Inventor):

It feels like hard pitch.

Joseph sounds like outreach coordinator.

That’s better psychology.

Now About Volume

Keep it small:

10 emails per day.
Personalized.
Manual.

No automation yet.

You are validating messaging.

Your Fastest Win Path

Create joseph@sealproven.com
Send 10 personalized emails per day
Track replies manually in spreadsheet
Book 3–5 demos
Refine pitch based on objections

That’s it.

Important Tone Rule

The email should ask a question.

Not pitch features.

Example:

Subject: Quick question about video evidence handling

Hi [Name],

Out of curiosity, do you currently have a process for verifying that original video evidence has not been altered after intake?

We’ve built a simple cryptographic verification layer designed for legal workflows, and I’m trying to understand how firms are handling this today.

If relevant, I’d be happy to show you how it works.

Best,
Joseph Raskin
SealProven

That’s conversational.

Not salesy.

Phase 1 Promotion Strategy (Fastest Wins)

You only need:

3–5 serious conversations
1–2 early adopters
1 case study

That’s it.

Step 1 – Narrow Target (Very Important)

Do NOT blast general attorneys.

Target:

Small to mid-size criminal defense firms
Personal injury firms handling video evidence
Insurance fraud investigators
Digital forensics consultants

These people already deal with:

Body cam footage
Surveillance footage
Dashcam
Phone video evidence

They feel the pain.

Step 2 – Who Sends Outreach?

Use:

Joseph Raskin
Professional Gmail is fine for now.

Create:

joseph@sealproven.com (forward to Gmail later)

But don’t delay outreach waiting for email infrastructure.

Speed > perfection.

Step 3 – Outreach Style

Not:

“Buy my product.”

Instead:

“We’re piloting a video evidence integrity tool for law firms. I’d value your feedback.”

You are not selling.

You are inviting early access.

Huge psychological difference.

Step 4 – Channels

Start with:

Direct Email (primary)
LinkedIn connect + short message
Personal referrals (your strongest move)

Facebook groups are slow and noisy.

Direct is faster.

Step 5 – What JR Needs

He needs:

1 short intro email template
1 follow-up email
1 LinkedIn connection script
1 10-minute demo script outline
Simple tracking sheet (Google Sheet)

That’s it.

Fastest Win Path

Week 1:

Identify 30–50 firms
Send 10 per day
Track replies

Week 2:

3–5 calls booked
Refine pitch
Capture feedback

Important Mental Shift

You are not trying to prove it works.

You are trying to find the first 3 who say:

“This could help us.”

That’s it.

Here’s a targeted list of law firms in Sacramento, CA you can start outreach with — especially for attorneys who deal with video evidence, criminal defense, and personal injury situations where video authenticity matters:

Criminal Defense & Related Practices

The Law Offices of Christopher Parkhurst – Criminal defense & DUI
Ticket Crushers | Criminal, Traffic & DUI Lawyer Sacramento – Traffic, DUI defense
Anguiano Law – Sacramento Criminal Defense – Criminal defense attorney
Law Offices of Leslie R Ramos – Criminal defense & DUI
Law Office of David Knoll – Criminal defense lawyer
Crowell Law Offices – Criminal defense + personal injury
Holley Defense Law Offices – Criminal defense attorney
The Tabo Law Firm – DUI & criminal defense
Goss Law – Criminal defense firm
Wise Law Group – Criminal defense & DUI
Law Office of Byron Roope – Criminal defense & DUI
The Law Offices of Amber Bellante – Criminal defense attorney
The Law Office of Daniella Tutino – Criminal defense trial attorney
Dbouk Law Office, P.C. – Criminal defense practice

✅ Personal Injury / Civil Litigation Leads (from Sacramento listings)

(These aren’t business entities from the tool, but strong potential outreach targets; you can get contacts from their websites)
• Kershaw, Talley, Barlow (personal injury trial lawyers)
• Dreyer Babich Buccola Wood Campora (personal injury)
• Demas Law Group P.C. (personal injury)
• Mastagni Holstedt, APC (personal injury)
• Piering Law Firm (personal injury)
• Loewen & Garcia (personal injury)

How to Use This List for Outreach

Start locally first — Sacramento attorneys have real video evidence use cases (surveillance, dashcam, body cam).
Research email addresses on their firm websites.
Personalize outreach— mention Sacramento, mention video evidence in litigation.
Track replies and demo interest in a simple spreadsheet.